However, most reputable email marketing platforms employ a number of anti-spam measures to ensure their emails reach inboxes and avoid being classified as spam. Here are some common anti-spam practices:
- Authentication: They use email authentication protocols like SPF, DKIM, and DMARC to verify the sender's identity and prevent email spoofing.
- Content filtering: They avoid spam trigger words and phrases that can raise red flags with spam filters.
- List hygiene: They maintain clean email lists by removing inactive or invalid email addresses.
- Subscriber consent: They obtain confirmed opt-in consent from subscribers before sending emails.
- Reporting mechanisms: They provide clear unsubscribe options and allow recipients to report spam.
